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Super Bowl commercial featuring Winona Ryder in Winona released

Super Bowl commercial featuring Winona Ryder in Winona released


Squarespace didn’t stop at a Super Bowl commercial to show the beauty of Winona.

The website-building company also released a Welcome to Winona website, numerous photos and a few videos featuring Winona Ryder and her namesake Minnesota city.

Winona Ryder


The official 30-second commercial, filmed earlier this month in Winona, will air between the first and second quarters on Fox during Sunday’s game between the Kansas City Chiefs and the San Francisco 49ers.

The commercial (a one-minute version was released, too) includes Ryder sitting in the snow beside a Winona welcome sign with a computer. She’s confronted by a police officer who asks her what she’s doing.

She says she’s creating a website.

Winona Mayor Mark Peterson said he has mixed feelings about the commercial. He said he was a bit disappointed about the lack of the city in the final version.

He said it’s good that the large audience watching the game will now know more about the city.

The publicity the commercial has received since its filming has also been beneficial, he said, as many publications across the state and nation have written about it and Winona.

The showing of the real businesses in the community, which were mixed with fake ones, was also good, Peterson said.

Photographs of Peterson and other Winonans are included on the website.

While it might be expected for the Squarespace connection to Winona to stop there, that’s far from being true.

The production directs viewers to visit the Welcome to Winona website, which is said to be created by Ryder through Squarespace.

When visiting the site, people will find the commercial, a behind-the-scenes video that was released last week and a three-minute video that includes Ryder learning about herself while also showing the world her namesake city, so they can learn about Winona, too.

The video includes many familiar sites, such as Winona 7 theater and Winona Heating & Ventilating Co., along with locations that are not actually in Winona, such as the welcome sign included in the final commercial and Winona Outfitters, among others.

Ryder photographs the town, later seemingly uploading the photos to her new website. All can be viewed now, while also reading her story.

In bold text, viewers will read her explanation for her visit, “I came here to find the true Winona.”

She goes on to write, “I was born on a small farm on the outskirts of Winona, Minnesota. Dad tells stories of a shoelace and umbilical cord, but I don’t know how true that is. Regardless, Winona is my origin point, in more ways than one.”

A book containing these photos on the website will start to be sold on the website Feb. 3. There will only be 100 copies available, which will be signed by Ryder. Proceeds will go toward American Indian College Fund, which works to increase American Indians who have college degrees.

The Welcome to Winona website is available to visit at


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