Seven years after moving in, Rubio’s Family Mexican Restaurant is moving out of the Winona Mall on March 7.
But they’re not leaving town.
The family-owned restaurant will reopen at its small drive-thru and takeout location on Sarnia and Washington streets near Winona State University on March 18. The location, which the family purchased in fall 2013, has been a site for the Rubio’s food trucks during the summer but has never opened as a takeout location.
Maribel Rubio, daughter of owners Ruben and Ana Rubio, said the decision to make the move was motivated by the bottom line. With the expiration of their rental contract, the family decided rent at the mall was too high to renew, and customer traffic wasn’t consistent enough to maintain the business.
“That other location, it’s smaller, so we’re hoping that bills and everything is less,” she said.
As far as customers go, the Sarnia Street location is much closer to Winona State, and many students are already familiar with Rubio’s thanks to its food trucks. In the summer months, the new restaurant will also have outside seating.
Rubio said the new location will keep the same menu, which offers more meat and burrito options than the food trucks, as well as chimichangas and enchiladas. Menu prices, however, will drop a bit to match those on the trucks.
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Hours will be the same at the new location, at least at the beginning — 11 a.m. to 9 p.m. every day except Sundays. And for those eager to order a big burrito, the Rubio’s phone number will stay the same as well.