Welcome to the strange world of internet fame in Hulu's Jawline, where practically anyone can become well-known for posting videos and selfies online.
The documentary takes a deep dive into that shallow phenomenon by following a few teens and young adults who hope to increase their number of followers on social media and build their "brands" too.
Among them: Austyn Tester (above), a Kingsport, Tennessee, teen from a lower-middle-class family desperate to bust out of his tiny town.
But for him, it's not all about monetizing fame. Tester, who spreads a message of positivity and kindness in the videos he makes for fans, "does want to change the world," insists director Liza Mandelup.
"He's struggled a lot. A part of me thinks creating a positive world for himself on the internet was a way for him to escape his real life."
Jawline, Documentary Premiere, Friday, August 23, Hulu