Details for BOARD STORE - Ad from 2020-02-09

What’s in a name?

Thirty years ago, when I first began installing home
improvements as a part of The Board Store, our primary
products were vinyl windows and vinyl siding. Now and then
folks would poke fun—raising the question “What is The Board
Store doing selling vinyl windows?” My answer was, and
continues to be, The Board Store was a familiar name and
was associated with recognized quality of premium hardwood lumber and
solid wood furniture—aptly summarized at the time as “high quality” at a low
price. Our goal was, and remains, to offer the best solution possible for our
customer’s needs. In those days it was a large selection of premium hardwood
lumber to craftsmen and a good selection of the best available custom size vinyl
windows and vinyl siding. The “boards” - the hardwood lumber—went away
many years ago as big boxes began offering hardwood boards. Providing a
good selection of quality products like windows, doors, seamless steel and vinyl
siding, sunrooms, kitchen and bath remodeling products as well as flooring
remains a priority.
So, about our name—The Board Store Home Improvements Inc is a
name we came by honestly and appropriately. Though the boards are gone,
the name is recognized as a place people trust for superior products. Superior
products and a team of skilled employees who are privileged to provide
assistance from design through completion. Home: Home is more than just
a house. It is usually “base camp” for our lives. It is, or should be, a comfort
zone. It should be a place we enjoy comfort, quiet, safety, and are reasonably
free from burdensome maintenance and repair. While we can be somewhat
comfortable surrounded by ugly, it is better if home is a place we can be
proud of that looks good to us from the inside and to us and neighbors from
the outside. Improvements: The word reflects our mission—Improving your
home...improving your life. We strive to make the house you live in the home
you want it to be. Surely our goal is to properly and professionally install
excellent products but we understand that when you choose our service you
are also investing in safety, comfort and convenience. You are investing in less
maintenance, more free time, pride of ownership and peace of mind. That’s
what improvement means to us—serving you to create a better quality of life.
Inc—This just means we are a serious business registered in the state and
dedicated to following the rules whether they be business practice, building
codes, lead safe practices, or maintaining a contractors license in Wisconsin
and Minnesota. There you have it. The Board Store Home Improvements Inc.
We are privileged to serve you. Thank you for reading.








Windows | Doors | Sunrooms | Screenrooms | Siding | Soffit & Fascia | Decks | Kitchens | Bath Remodels | Flooring | Lifts

The Board Store
Locally Owned
Veteran Owned

Home Improvements

524 Copeland Ave. | La Crosse, WI 54603


Licensed in WI: #1612 and Minnesota #BC039847


Monday - Friday 8-6
8-6; Sat. 8-4
Sunday Closed


You may be interested in

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.