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Published - Thursday, May 08, 2008
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Books & coffee: Two businesses unite to save costs, increase customers

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For those missing a cup of the Blue Heron Coffeehouse’s cappuccino, the wait is almost over.

The business will reopen May 30 at 162 W. Second St., where it will share the space with The Bookshelf, an independent bookstore that will close its 619 Huff St. location May 24.
Larry Wolner, owner of the Blue Heron Coffeehouse, cuts strips of wood Wednesday while remodeling the West Second Street location. The coffee shop closed in February and will reopen May 30, sharing the 3,600-square-foot space with The Bookshelf which will move from Huff Street. (Photo by Melissa Carlo/Winona Daily News)

The coffee shop closed in February after business didn’t keep up with the costs of operating the 3,600-square-foot location. The Heron was previously on Huff Street across from the Winona State University campus and reopened May 30, 2007, at the larger West Second Street location.

Now, the two businesses will share the space, with The Bookshelf on the west side and the Heron on the east side.

“It’s going to be great,” said Colleen Wolner who owns the Blue Heron with her husband, Larry. “I think it’ll still have that good, energetic feel.”

Colleen says it makes economic sense to use the space more wisely.

“It’s great because it gives us the opportunity to keep working,” she said. “Otherwise, we were out.”

The space for the Blue Heron will be much smaller, seating about 35 people — which is the most customers they’ve had at any given time, Colleen said.

Taking the counter apart was painful, but Colleen is glad it will now provide window counter seating for coffee connoisseurs.

The menu will be similar, and Colleen hopes to add a few new items. The coffee house could also feature music in the future, but for now, the Wolners are concentrating on reopening.

The partnership is also a good fit for Bookshelf owner Chris Livingston, who had been a

regular at the Heron for years. He didn’t want to see a fellow independent business close, especially one that makes

pumpkin waffles and quiche. His lease was up in fall, so he checked with the Wolners about partnering.

“Books and coffee are a formula that has worked in a lot of small towns,” Livingston said.

But he didn’t want to do the brewing.

“I don’t want to be in the food business,” he said. “I’m in the bookselling business.”

Livingston will also make minor adjustments to his business, which has discontinued selling text books and is adding more used books to attract browsers. He isn’t very sentimental about moving but says it will be weird to see another tenant in the space his business has occupied for more than five years.

“It’s not a romantic location,” Livingston said. “It’s a strip mall building.”

Livingston is searching for people to help move bookcases May 27-28.

Both businesses will be open seven days a week. A grand opening is in the works for later this summer.

Contact Käri Knutson at kknutson@winonadailynews.com or (507) 453-3523.
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really? wrote on May 8, 2008 11:24 PM:

" Correct me if I'm wrong, but isn't the new location about 6 or 7 blocks from WSU? "It's out of the way" Are you kidding me? For something to be out of the way in Winona it would have to be in a different city! Ok, college kids aren't going to stumble out of bed and walk across the street, but out of the way seems like an overstatement. "

PerfectStranger wrote on May 8, 2008 1:35 PM:

" As that old song goes, you've got to accentuate the positive. Why wait for the city to do something? Revitalization has to start somewhere, someone has to be first, the rest will follow. it's the business owners and entrepreneurs who create the real change in Winona. The first step is to change the attitudes of the locals who are afraid of change. Another important thing to do: ignore the naysayers... "

The Donald wrote on May 8, 2008 12:33 PM:

" Long term, that could be a very good location if the downtown revitalization folks could get over their historic district fixation and spruce up the area and toward the west and the riverfront. I hope they can endure in the meantime. The big thing they have going for them is that customers are unlikely to encounter the previous four posters on this topic. "

get things right wrote on May 8, 2008 9:15 AM:

" I agree with xfs-123. The coffee shop did good on huff street because there was the college traffic. On 2nd street, they are near nothing; not even close enough to down town. I worry about the book store too; I shop there and with him moving who's going to shop there? It's out of the way. I do wish them luck. "

xfs-123 wrote on May 8, 2008 8:28 AM:

" Their lesson has not been learned and now another business will fail. They are in a lousy location. Both businesses did well when located on Huff where the college kids are. To earn a living off of the adult hippies in Winona is a fantasy. "

Hot Rod Otis wrote on May 8, 2008 8:11 AM:

" Overpriced coffee and overpriced books. Sounds like a good combination. "

returntosanity wrote on May 8, 2008 7:09 AM:

" When is the owner of the buiness going to get it. Your coffee is terible and over priced that's why people go to Acoustic and Mugby Junction instead. Acoustic's entertainment is also much better. Your business has failed twice now. How many times before you realize this isn't working. "


The comments above are from readers. In no way do they represent the views of the Winona Daily News.

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