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Published - Tuesday, March 04, 2008
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Snap Fitness expanding, Mexican eatery coming

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Ruben and Ana Rubio sampled the local Mexican fare to get an idea of the Winona palate.

The Bloomington, Minn., couple plans to open Rubio’s, a new Mexican and American cuisine restaurant coming mid-March in the Winona Mall where Putnam Gray’s and Victoria’s Café used to be.
Snap Fitness currently occupies a 2,300 square foot space in the Winona Mall. Jake Del Pino, owner of Snap Fitness in Red Wing, plans to expand the fitness center, beginning this month, adding on about 3,000 square feet and incorporating showers into the space. (Photo by Melissa Carlo/Winona Daily News)

The Rubios learned many things about the town and how their menu stacked up against Tequila’s, Chula Vista, Taco John’s and Taco Bell.

“There’s stuff on our menu they don’t have,” said their daughter, Maribell Rubio.

Particularly, Rubio’s broiled chicken marinated overnight, fajita sandwiches and tortas — lightly buttered homemade bread toasted and loaded with beans, lettuce, tomatoes, onions and meat of choice.

“It’s big and it’s good,” she said.

Rubio’s menu will include steaks, shrimp and fish as well as a daily lunch buffet at “student” prices.

The Rubio family will soon move to Winona from Bloomington, where they ran a La Pinata Mexican Chicken restaurant for four years.

The eatery is part of another round of shuffling at the Winona Mall after Pet Parade, Maurices, Machine Shed, a DVD rental store and jewelry store moved out in the last year.

The mall will undergo a complete renovation this spring and construction should be completed early summer, said mall manager Mark Rieger.

A real estate company will be moving in across from Hallmark Gift Store and Snap Fitness will more than double its current size from 2,300 square feet to about 5,300 Rieger said.

Jake Del Pino, who plans to finalize ownership this week of Snap Fitness, said he plans to model the Winona location after the Red Wing, Minn., franchise he owns. Showers, more workout equipment and space for group activities are in the works, he said.

Contact reporter Amber Dulek at amber.dulek@lee.net or 507-453-3513.
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winonagal wrote on Mar 11, 2008 2:36 PM:

" The only so called food places that do well here are McDonald's, KFC and generally pizza places. It's so pathetic that Winona for how large it is becoming cannot have a fine place to eat. Instead of putting in a few more clothing or nicer food places by Louisa Street we have Walmart, Menard's and now the expansion of Hal Leonard. That makes me want to spend my day shopping and eating in Winona. "

winonatowney wrote on Mar 6, 2008 1:30 AM:

" I have been saying for years that the so called "winona mall" should be blown up and they should start from scratch! "

Realtor Star wrote on Mar 5, 2008 11:27 PM:

" A real estate company is coming? Century 21 only lasted 2 years on a 5 year lease. There is very, very, little traffic in that mall. Moving there, is a kiss of death for most businesses. EXPOSURE is what it takes for any business to succeed.......Location, location, location !!! "

xfs-123 wrote on Mar 5, 2008 3:54 PM:

" The Ultimate Hustler wrote on Mar 4, 2008 8:38 PM:
" It's gonna take a lot more than a another Mexican place to make Winona something more than a one horse town. "

Ha! I agree 100%. Except I think the correct term is "one jackass town"! "

xfs-123 wrote on Mar 5, 2008 3:43 PM:

" Thank goodness for the grocery store and Audio Designs. The mall would close if not for these anchors. This Mall is not seen from the hwy and offers little except the aforementioned. If it was loaded with good restaurants, the parking lot would be empty unless the menus were all you can eat for $5.99. That is the long and short of typical in Winona.

The new Ground Round is nothing like the old one that occupied Chula's location. It's run by the Beyers so you know this is prepackaged and prepared frozen food. I have already eaten there. If you want to see their menu items, just attend a Rheinhart expo in LaCrosse. "

winonatowney wrote on Mar 4, 2008 10:32 PM:

" Maybe Chula is TexMex but that's what sells in Winona! Winonans don't like food that's foreign to them! Obviously they are the most successful Mexican restaurant in Winona and in fact one of the most successful overall restaurants in this town. Not many last 4 or 5 years much less 20! "

The Ultimate Hustler wrote on Mar 4, 2008 8:38 PM:

" It's gonna take a lot more than a another Mexican place to make Winona something more than a one horse town. "

get things right wrote on Mar 4, 2008 7:48 PM:

" Yes, Tequilas is still open and has wonderful Mexican food. Unlike Chula that serves TexMex. Chula is good once in awhile, but Tequilas is where you want to go for real Mexican food for a good price. "

maconosmom wrote on Mar 4, 2008 6:15 PM:

" At least they are willing to try. Something has to work in that location sooner or later. Yes the mall is sadly lacking in stores and has been for some time, but the new owners are trying. It is also nice to have Hallmark back in Winona, and this Hallmark is so much nicer, neater, and cleaner than the last one that was in there. "

winonatowney wrote on Mar 4, 2008 3:16 PM:

" Good luck is right! How are they going to compete with Chula Vista who has been there for 20 years!? And Tequila, is that place still open? Chula is perfect for this town and these items on Rubio's menu don't sound like Winona to me.

As for calling this place a mall, it's more like a vacant office building! "

The Ultimate Hustler wrote on Mar 4, 2008 1:39 PM:

" If they opened it on third street, stayed open till 1am and served booze they would make a killing. If that jumble of stores is a "mall" then I'm a Chinese jet pilot. "

mngirl wrote on Mar 4, 2008 11:58 AM:

" Winona has a mall??? Just another restaurant to add to the list of growing failures. Hey, at least we have "fine" dining like Green Mill. Buena Serte! "

Former Winona Resident wrote on Mar 4, 2008 9:09 AM:

" Good luck is right! Winona is not exactly a "foodie's" town. It is hard to support new businesses, when the town is used to little or no new restaurant experiences. I hope it works for Rubio's, because Winona needs some good eating alternatives. "

get things right wrote on Mar 4, 2008 9:02 AM:

" It's been such a long time since I've been in the mall, I didn't know those places even moved out.
I wish the new restaurant luck since so many other places have come and gone in that same spot. But for me, I'll keep going to Tequila's since I do like home made Mexican food, like my mother in-law makes. "

BadNews wrote on Mar 4, 2008 8:42 AM:

" If they make it through 2008 I'll be shocked. "

Hot Rod Otis wrote on Mar 4, 2008 8:20 AM:

" What's the over/under on this place? I'll give it two months. "

The Donald wrote on Mar 4, 2008 6:15 AM:

" Cuban and Vietnamese resturants at that location also. Welcome to Winona, Rubio family. Best wishes for success in taking on this challenging endeavor. "


The comments above are from readers. In no way do they represent the views of the Winona Daily News.

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